I am doing a rebranding today. Now my Etsy shop don't have anything to do with Aleutie the character. I am keeping the name, though. I made a new banner:
A new avatar:
And I go for more generic, organic, paper goods type of store with reach saturated colors and natural, "watercolorish" design elements, which suits much better to my new products.
I also choose a different, very pretty template for this blog.